Helena Strömberg

2025

Who saves energy and why? Analysing diverse behaviours in 27 European countries

2025

The role of gender, age, and income in demand-side management acceptance: A literature review

Whose Job is Sharing Anyway? A Qualitative Study of Transportation Experts and Stakeholders in Sweden

Riding with strangers: profiling potential users and refusers of shared autonomous vehicles in Swedish cities

Why Your Storage is Always Full: Identifying Design Opportunities to Support Divestment of Households’ Unused Products

Designerly contributions to energy sufficiency – a narrative review and exploration of possibilities

Whose Job Is Sharing Anyway? Exploring Swedish expert and actor views on the introduction of autonomous, on-demand public transport.

Navigating the Future with A Modern Delphi: Identifying Factors influencing the Introduction of Autonomous Public Transport.

2023

Automation as an enabler: Passengers’ experience of travelling with a full-length automated bus and their expectations of a future public transport system

The role of gender, age, and income in demand side management acceptance: a literature review

AVs Have a Sharing Problem: Examining User Acceptance of Shared, Autonomous Public Transport in Sweden

Nostalgia, gift, or nice to have – an analysis of unused products in Swedish households

Behavioural insight to promote reusable cups; a field study to reduce the use of single-use cups.

2022

Designing the S in MaaS: Behind the scenes and beyond the screens

2022

ADAS at Work: assessing professional bus drivers' experience and acceptance of a narrow navigation system.

2022

Making dinner in an uncomfortable future: Comparing provocations as user insight elicitation methods

2022

Exploring Renewable Energy Futures through Household Energy Resilience

2022

Finding that elusive bell and other issues - experiences from starting to cycle during a pandemic

2022

Household energy resilience: Shifting perspectives to reveal opportunities for renewable energy futures in affluent contexts

How to Manage Social Order in Shared Automated Vehicles

From vision to reality: How service design processes shape Mobility as a Service offerings

2021

A future without drivers? Comparing users', urban planners' and developers' assumptions, hopes, and concerns about autonomous vehicles

2021

Trust in what? Exploring the interdependency between an automated vehicle’s driving style and traffic situations

2021

Levels of what? Investigating drivers' understanding of different levels of automation in vehicles

2021

Capable and considerate: Exploring the assigned attributes of an automated vehicle

Talking Automated Vehicles: Exploring Users’ Understanding of an Automated Vehicle During Initial Usage

2021

Sharing anxiety is in the driver’s seat: Analyzing user acceptance of dynamic ridepooling and its implications for shared autonomous mobility

Enacting metaphors to explore relations and interactions with automated driving systems

New mobilities: A workshop on mobility beyond the car

Keeping a finger in the pie - Exploring different collaborative interactions with autonomous vehicles

HMI of autonomous vehicles - more than meets the eye

Use to Use - a User Perspective on Product Circularity

Exploring automated vehicle driving styles as a source of trust information

Anthropomorphism: an investigation of its effect on trust in human-machine interfaces for highly automated vehicles

2018

Designing for social experiences with and within autonomous vehicles - exploring methodological directions

2018

Inviting travelers to the smorgasbord of sustainable urban transport: evidence from a MaaS field trial

Inviting travelers to the smorgasbord of sustainable urban transport: Evidence from a MaaS field trial

Horse, Butler or Elevator? Metaphors and enactment as a catalyst for exploring interaction with autonomous technology

Re-framing Product Circularity from a User Perspective

Electric Bicycle Adoption: Opportunities and Requirements

Setting the Stage with Metaphors for Interaction - Researching Methodological Approaches for Interaction Design of Autonomous Vehicles

Electric bicycle adoption – opportunities and requirements

Design for alternative ways of doing – explorations in the context of thermal comfort

2017

Developers as Users: Exploring the Experiences of Using a New Theoretical Method for Usability Assessment

Trying Out Mobility as a Service: Experiences from a Field Trial and Implications for Understanding Demand

Trying on change – Trialability as a change moderator for sustainable travel behaviour

Experiences from a Field Trial of UbiGo: The case of Mobility as a Service

2016

What a designer can change: a proposal for a categorisation of artefact-related aspects

Mobility as a Service (MaaS) ur ett individ- och kundperspektiv

Developing the ‘Service’ in Mobility as a Service: Experiences from a Field Trial of an Innovative Travel Brokerage

Living Room on the Move: Autonomous Vehicles and Social Experiences

2016

Enhancing Utilitarian Cycling: A Case Study

Trying Out Mobility as a Service: Experiences from a Field Trial and Implications for Understanding Demand

2016

Developing the 'Service' in Mobility as a Service: Experiences from a Field Trial of an Innovative Travel Brokerage

2016

Electric bicycle adoption – drivers and barriers from a user perspective

"UbiGo" Abonnemang på vardagsresor istället för egen bil – så tänkte vi, så gick det, så tyckte hushållen

UbiGo – Results from a Swedish example of Mobility as a Service (MaaS)

Implementing Mobility as a Service: Challenges in Integrating User, Commercial, and Societal Perspectives

2015

An Innovative Mobility Service to Facilitate Changes in Travel Behavior and Mode Choice

The Added Value of a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

2015

Creating space for action - Supporting behaviour change by making sustainable transport opportunities available in the world and in the mind

2015

CHALLENGES IN INTEGRATING USER, COMMERCIAL, AND SOCIETAL PERSPECTIVES IN AN INNOVATIVE MOBILITY SERVICE

Mapping out the design opportunities: pathways of sustainable behaviour

Eco-driving: Drivers’ understanding of the concept and implications for future interventions

Design for Sustainable Behaviour: A Toolbox for Targeting the Use Phase

A Travel Broker for Seamless Everyday Mobility

Finding the Designer's Role(s) in Sustainability

UbiGo – en heltäckande tjänst för smartare vardagsresande som testas i projektet Go:Smart

2014

Travelers’ Motives for Adopting a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

An Innovative Solution to the Seamless Journey? Findings from the Go:Smart Project

2014

The Added Value of a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

Eco-driving in a public transport context. Experiences from a field trial

2014

Hur formar människan elbilen och hur formar den oss?

2013

Driving it home! Exploring and enhancing the adoption of eco-driving

En bredare väg till hållbara transporter: En studie av förares syn på sparsam körning

Eco-driving in a public transport context. Experiences from a field trial.

Design for Sustainable Behaviour – A User Centred Approach to Energy Efficiency

"But I already know how to drive" - exploring intervention strategies and systemic barriers to eco-driving in public transport

Target the Use Phase! Design for Sustainable Behaviour.

Safe Integrated Driver–Vehicle Interface for Commercial Vehicles WP1: Framtida transportscenarier och dess konsekvenser för utformning av framtida HMI

2013

How will car users shape electromobility and how will electromobility shape users?

Comparative effects of eco-driving initiatives aimed at urban bus drivers - Results from a field trial

Pathways of Sustainable Behaviours

Drivers, Electric Cars, and HMI: A Human Factors Approach

Driver Interfaces for Electric Vehicles