Digital advertising campaigns and the branded economy
Book chapter, 2017
Author
Gustav Sjöblom
Chalmers, Technology Management and Economics, Science, Technology and Society
Oskar Broberg
Goteborgs Universitet
Ann-Sofie Axelsson
Hogskolan i Boras
Chalmers University of Technology
Digitalizing Consumption: How devices shape consumer culture
203-224
978-131729935-6 (ISBN)
Subject Categories (SSIF 2011)
Economics and Business
History of Technology
DOI
10.4324/9781315647883
ISBN
978-131729935-6